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eBooks and Digital Publishing

4 Things Your eBook Cover Designer Should Also Create For You

December 3rd, 2012 . by Peggy

Whether you’re creating your own eBook cover, or hiring someone else to design it for you, that’s a great time to create additional graphics that will help build your eBook business.

It’s often cheaper to order these items at the same time as your cover design, and easier if you are designing it yourself, because all the source materials are already at hand. Graphic unity is very important in a virtual business, to build credibility and trust, and increase discoverability of your product.

Below are four key areas that you should get done ASAP.

1) Social media icons and headers.

Recently, iTunes changed their image requirements for things like podcasting and personal icons. You know, that square icon that identifies Atlanta Rhythm Section from Peter Frampton? (I’m old. Get over it.) Your image that fits that space can also be used on things like Skype, Twitter, and many, many others. One graphic of 1400×1400, in .jpg format, is all you need across all those platforms, and it should include a professional headshot of yourself. Check out mine here.

2) Banners for affiliate marketing.

Affiliate marketing should be a core part of your long-term marketing plan for your eBook. Even if that only means inviting others to use Amazon Associates links back to your eBook on Kindle. If you plan to use your own in-house affiliate program, so much the better. Having graphical ads that hilight the use of your key graphic elements should be an essential part of that. Here’s your chance to use your book cover design and really put it all out there. Here are some recommended sizes for those banners, below. (Click the image to open it at actual size, so you can see how big the banners will actually be.)

3) WordPress header or banner for your landing page.

It’s important to have a clear image at the top of any web (WordPress-based) pages that you plan to use for your book’s blog or sales page. In WordPress, the standard 2011 theme uses an image of 1000 x 288 pixels. This should ideally include an image of you, and your eBook. The clearer the better.

4) Images for use on social media, especially Pinterest.

This is different from ad banners – you’ll want some other fun and playful images to use as you promote the eBook, such as a 3-D cover, samples of the cover in several small sizes to avoid pixelation on the web, etc. Pinterest, the photo sharing site, has changed this to be an entirely new ballgame. Here’s a great place to share fun and unusual iamges that others will feel compelled to share in return – with a trail of breadcrumbs that lead back to you. For example, do you have a series of great headshots that were not all used in the eBook or on the cover? Here’s the place to use them. Is yours a cookbook? Be sure to get some images of you interacting with food, or shots of the recipes themselves. What about action shots? You, out and about in the community? Near landmarks? Even better, what about video? At the very least, be sure to have a library of images that you build on an ongoing basis. Your designer can help you crop and modify them for use almost anywhere, including your Facebook page or Twitter, but especially Pinterest.


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Top Kindle Indie Authors Worth Following

July 31st, 2012 . by Peggy

As a followup to my blog post for, about why women over 30 write better eBooks, here’s a list of the top female indie Authors worth following on Twitter, and definitely worth reading.

I was fascinated with how each of these women market themselves. Some have many books, others have very few. Some are wild about Twitter, and some are not. They use tools like video and podcasting to help get their eBooks out there. Their pricing is all over the map. And if you follow each of them carefully, you’ll learn more about their writing style, their attitudes about their business, and how that plays into their success.

In no particular order…

EL James


Fifty Shades of Grey

Fifty Shades Darker

Fifty Shades Freed

Karen McQuestion


The Long Way Home

A Scattered Life

Easily Amused

Click here to see all of Karen McQuestion’s Kindle eBooks

Ruth Cardello


Maid for the Billionaire

For Love or Legacy

Bedding the Billionaire

Jamie McGuire


Beautiful Disaster



Click here to see all of Jamie McGuire’s Kindle eBooks.


Tammara Webber



Where You Are

Good For You


Colleen Hoover



Point of Retreat


Zoe Winters


Blood Lust

Save My Soul

The Catalyst


Erin Kern


Here Comes Trouble

Looking For Trouble


CJ Lyons


Nerves of Steel

Sleight of Hand

Face to Face

Click here to see all of CJ Lyons’ Kindle eBooks.


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10 Things to Know Before You Write an eBook

July 25th, 2012 . by Peggy

My number one question of all time is, “How do I start writing an eBook?” Here are my top 10 recommendations.

1. Don’t buy any software or services.

Part of the reason I do what I do is to demonstrate to Authors that they really, really can do this all by themselves. As you’ll see as you get to know me, the approach I recommend is actually very simple. Besides, one of the biggest concerns you should have as you build your eBook business is to avoid creating dependencies. In the eBook business, those who build on a foundation of frugality are the ones that win in the long run. The only exceptions are an editor (non-negotiable, in my view), possibly a tech like me, and possibly a graphic designer for your cover. Otherwise, any halfway tech-savvy marketer really can do this from their kitchen table.

2. Start writing in a basic word-processor.

This is not the time to try to learn anything new. Your focus needs to be creating spectacular content. Avoid the distraction of fancy software by using something with which you’re already familiar. For most writers, that’s still MS Word. My fave happens to be OpenOffice, which is – you guessed it – FREE. It looks a lot like MS Word, and in fact, can open, edit, and save files right back to the MS Word .doc format. Just don’t go out and buy a new computer or think that you need to upgrade. Ironically, I actually spend more time for my eBook clients stripping out the hidden codes and back-end gunk from fancy software, than designing the actual eBook itself. I really do. And it’s a pain. Use what you already have and things will turn out much better in the end.

3. Don’t forget to do your research.

Before you move much farther past the beginning of your outline, be sure that you do some basic keyword research. This is how you find out if the book is even worth writing, because if there isn’t a market for it, why write it? Or, can it be tweaked into something that is marketable? Can you discover an opportunity that you didn’t know existed? Is the idea ahead of it’s time? Behind the times? Right at exactly the right time? I find that in about two hours of some basic – and fun – research, I can learn more than I could ten years ago in 6 weeks of work.

4. Don’t lose momentum.

When that muse appears, RIDE HER, ride her HARD, into the sunset. Your family’s opinion of your late-night writing sessions shouldn’t be allowed to phase you. So what if you drink a little more coffee or eat a few popsicles: just get ‘er done. If you’re in the mood to write, drop everything else. Don’t ignore inspriation, or you’ll bore of it quickly, and then it will never get written. (That boredom is the number ONE stumbling block I see in clients.)

5. Involve yourself in the book’s community.

By this I mean that if you’re writing a steampunk novel, by all means, join a steampunk society and go to the meetings. Business books mean getting out to networking meetings, and setting yourself up for speaking gigs. Poker books mean you should be playing daily, as part of some sort of group. Think of yourself as sitting in the center of a massive web. Look for opportunities to expand beyond your local geographic area, such as joining organizations that have expansion chapters, like Rotary clubs. And that’s just the (so-called) “real world”. Be certain that everyone in the online community related to your topic knows who you are. This is where social media comes in, as a way to easily integrate yourself and let people know about you. Very importantly, you should buy an eBook that is grounded in your community, perhaps the most well-known, and read it in the format in which you think you will publish. (Ie., if you’re aiming for a Kindle eBook, buy a Kindle version and read it that way, to familiarize yourself with the format. It’s surprising how many Authors come to me for help, yet they’ve never bought or read an eBook themselves.)

6. Buy the domain name, and secure social media ID’s in the name of your eBook.

If you haven’t hear me say this before, you need to buy the exact domain name of your eBook’s title. If the .com isn’t available, re-title the book. Setup a basic WordPress blog at that location and start making regular entries as you write, to build traffic to your site. Even if you never plan to write a single blog post or post a single tweet, at least buy or reserve the title, and your Author name, so that nobody else gets them, as yes, people will look for you by your Author name, the title of the eBook, and under any pseudonyms you have.

7. Start building an eMail list.

Please do NOT simply add people to your email program’s personal address book. Besides the fact that this doesn’t work, it happens to be illegal. (I’ll shortly have a revised version of my Cheat Sheet about this topic, which will explain all of this in detail.) Instead, use a free or low-cost account at MailChimp, aWeber, 1ShoppingCart, or even to manage this. It not only allows you to build a legal double-opt-in list, but also to offer things like free stuff when people sign up, and have really attractive-looking templates for your content. List-building will become a permanent, ongoing activity in your business. The sooner you start, the better.

8. Design the cover.

This might sound premature, but actually, it’s quite important. The sooner you can start talking about your upcoming eBook, the better. You’ll need to put an image of the cover on an information page on your blog, perhaps on your business cards, and of course, on social media. I have also printed out poster-size versions of it and put it on my vision board to inspire me to get it done more quickly. Or to brag.

9. Start looking for an editor.

You may need one of any of a variety of types of editing, from style and content editing, to simple copy editing, which is really mostly grammar, punctuation, spelling, etc. The earlier you can form a relationship with this person, the better. As I said above, it’s a non-negotiable. The book must be edited at some point, and it’s probably a lot less expensive than you think. Objectivity is key – do NOT hire a friend or a family member. Besides ensuring basic writing ability, ignore any degrees on the wall. The most important thing about this editor is that you trust them. If you don’t, find someone else.

10. Write a proper marketing plan.

I don’t mean a series of unrealized ideas, but an actual written plan. I don’t mean a business plan, either, but a very specific marketing plan. And no, this doesn’t need to be more than a page. It must simply be concrete. (Concrete does not mean inflexible, by the way.) I use, which is actually a mind-mapping tool, to create what ends up looking more like an infographic than a marketing plan. This allows me to change it when needed, and I can block out specific tasks that I need to complete in a certain order to make things move along. It also looks pretty darn sexy when printed out and posted on the wall.

While this is obviously not an exhaustive list, I think it covers the most important points. You’ll note that most of this is about setting up marketing tools for down the road, not actually about the writing. This surprises most of my clients that I don’t tell them how to write, or that I don’t start talking about how to use formatting for the manuscript. This is because all of that is secondary to your ability to sell it. Anything in the formatting can be fixed, modified, or more likely, is inconsequential anyway. What I want most for you is to realize the benefit of making these strategic choices up-front.

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